It’s time to break the mold in the network marketing industry and introduce Originality Marketing.
I being the rebellious type, like to bust up tradition.
To me, tradition leads to stagnation.
If I could grab your ear for this quick blurb…
Tradition…
is basically something that was done successful once/before, and it’s used over and over again. After a while, no one questions it to see if the normal way of doing things still brings the same results, or will challenging the norm bring about beneficial change for everyone.
The reason why I mention this is because in this industry (in particular), everyone has a tendency to do the same, look the same, ‘pitch’ the same. No Originality Marketing at all.
Are you yawning yet?
Aren’t you getting tired of the same ol’ landing pages, that lead you to the same ol’ sizzle call or system?
If you are, pull out your thinking hats, and whip out your laptop…
because we are about to do an exercise.
If you were promoting a cosmetics line, how would you stand out from the rest of the crowd who are pushing the same product line? How would you be ‘Original?’
Tick tock… time up.
Here’s the answer in steps:
1. Target your market and narrow the niche that you are going after, for example…
Middle Age 30yrs to 50yrs
Any Race
Income Bracket is $60K to $200K per year
Business owners, White collar workers, upper management
Well Read and Cultured (the attend Broadway plays, musicals, the read lots of Business books on Finance, Health, etc)
They subscribe to Dwell Magazine, Coastal Homes, Forbes, Fast Company, etc
They are savers and pay their credit card balance in full each month
They travel to the Amalifi Coast, Paris, French Polynesian Is., Gold Coast, Leeds England, etc (Avg vacation cost: $20K)
College Grads with BA’s.
0 to 5 kids
They listen to Classical/Classic Rock/Classic Motown
etc, etc, etc…
2. Find out where they congregate.
3. Next, is to find out what their problem is, and how you can solve it for them
What sort of problem that they have with their skin
What would they like to prevent or cure
etc, etc…
4. What outcome can you promise them if they follow your directions
5. Create your elevator speech for what problem you solve.
6. Create your unique marketing message that points out their specific problem, and your specific solution.
7. Start marketing and get your message in front of them, by providing a unique report that you created in your own words. 
Educate them in your free down-loadable report so that you are the go to person
8, Direct them to where they can find more information about you and the services that you provide.
Feed them with continuous education through teleseminars, webinars, events, etc.
Here’s a bonus.
Build a practice around your MLM product so that you get paid your consultant fees upfront and you get to retail your MLM product on the backend.
You’ve got a wealth of information stored inside of you. Charge for your knowledge.
Now that is the beginning of Originality Marketing!
Nifty, don’t you think.
